Bernar Arno, chairman of LVMN, is the richest producer of luxuries, estimated to be worth 12.6 billion USD. The durability of this market allowed him to double his capital during 1999-2000. LVMN is the owner of “Christian Dior”, “Givenchy”, “Kenzo”, and “Louis Vuitton” trade marks. Their total sales volume was 8 billion USD in 1999.